Giới thiệu:
QUOTE
In the 21st century, communication is instant. A news story breaks at 11: 50 A.M. and is world news by noon. In the event of a major issue or, worse, a crisis, the public relations function is central to the survival and recovery of any organization. This practical reference supplies guidance, tips, and techniques on effective public relations strategies. Essentials such as costing PR, dealing with the media, crisis management, new product launches, handling press conferences, and preparing feature articles are included.
About the Author
Caroline Black is a consultant, writer, and trainer.
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Posted in PR Books & Traning
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