| Every day, fashion and beauty blogs are attracting larger audiences with deeper influence than ever before. Signature9 created the only ranking of style blogs that combines online statistics including traffic and link data, with measured reader preference. Just in time for the holidays, you can download the complete list of rankings with contact and Twitter emails for each blog. Who should download the complete Style99 ranking? ● PR Representatives Increase media exposure by working with the most comprehensive group of publishers who not only reach consumers, but other publishers as well ● Fashion and Beauty Marketers Go beyond simple traffic metrics and demographics: the blogs that influence readers aren’t always obvious to general internet marketing firms. Work with the bloggers who are under the comScore, Nielsen’s and HitWise radar, but high on the list for engaged fashion and beauty enthusiasts ● Advertisers and Media Buyers The full list contains a column listing the presence of advertising on each blog, and puts the information at your fingertips. No more missed opportunities for publishers who aren’t part of larger networks. The Style99 is an in depth ranking, as well as your personal rolodex of the world’s leading style influencers. Don’t miss any opportunities this year. Scroll down for the 99 most influential blogs, and further details on the methodology used to compile the rankings. Click “Buy Now” for the full listing of 250 blogs, complete with ranking and contact information. As a member of the Fashion Marketing Group, you save $10 off of the regular price of $49. | |
 | A Quarterly Ranking of Style Blogs |
99 Most Influential Style BlogsHow did we arrive at the 99 blogs listed? We started with hundreds from around the world – some from first hand knowledge, others discovered from countless hours of following blogrolls, network publisher listings and links from comments. After eliminating the ones that were abandoned or hadn’t been updated in a while, we took a few statistics, did a little math and gave them a score representative of general content quality, popularity and buzz. The 99 most influential blogs span multiple categories: from the street and personal style of the trendsetters around the world, to behind the curtain looks at the people who create and shape the fashion industry – and of course the bloggers who stay on top of who’s wearing what, and where to buy it. Are these the best fashion blogs? Best is subjective, so we can’t say, but it’s certainly the best measure of style influence to date. Signature9 will release the next ranking in January 2010 | |
GET the full listDownload the Excel sheet with more than 250 carefully reviewed style blogs, complete with contact and twitter details for each blog. Style 99 Rankings | September 2009 MethodologyS9 (Signature9 Points)Range: 0-15 The only subjective ranking, the Signature9 score awards points for update frequency, quality of content and design. 9 would be considered good, 12 great and 15 just about perfect. Y! (Yahoo! Links)Range: 0-15 We take the raw number of InLinks to each blog (minus links from the blog, or related domain), normalize for network effect for blogs that are part of larger networks, then assign a score on a 15 point scale. PR (PageRank)Range: 0-10 This is the number that shows up on the little green bar for each blog using the Google Toolbar. TR (Technorati Reactions)Range: 0-10 Technorati Reactions count the number of individual posts that reference a blog, minus those from the blog itself. We take the raw number of mentions and assign a score on a 10 point scale. TA (Technorati Authority)Range: 0-5 Technorati Authority counts the number of blogs linking to a site within the last 6 months (minus the blog itself). We take the raw number and assign a score on a 5 point scale. A (Alexa Points)Range: 0-10 Alexa ranks sites by estimating page views and reach (the percentage of all web users who have visited that particular site). We take their ranking and assign a score on a 10 point scale. For blogs hosted on popular domains, we estimate Alexa points based on sites with similar characteristics so that the main domain doesn’t skew the points. For example, blogs hosted on the New York Times site are estimated independently of the points nytimes.com might receive. D (Delicious Points)Range: 0-10 Delicious tallies the number of people who’ve bookmarked a blog. We take the composite number and assign a score on a 10 point scale BL (Google Blog Links)Range: 0-15 Similar to Technorati Reactions, Google Blog Links measure the number of blog postings referencing a site. We take the raw number of blog links and assign a score on a 15 point scale. For all ratings, the top end of the scale is based upon the blog with the highest number in each category. ThanksTo Todd Andrlik, creator of the AdAge Power 150 for the inspiration. To Susie Bubble for one of the most organized link lists we came across. *Alexa score estimated based on other sites with similar scores in other areas |
Along with the spreadsheet of statistics, you’ll receive a PDF with key takeaways and analysis. Both will be sent to the email you indicate at purchase.Posted in PR Case Study
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